minehead
minehead MINEHEAD BID
WHY DOES MINEHEAD NEED A BID? Competition and challenges exist for a town such as Minehead. Minehead is a charming Edwardian seaside town located on the beautiful south west coastline at the start of the dramatic South West Coast Path. Home to a large Butlins Holiday Village situated about a mile from the town centre which attracts thousands of visitors a year. Minehead has strong assets and opportunities – its stunning mile–long seafront, pretty harbour, boating heritage combined with the charm of the town, its Edwardian and Victorian architecture, attractive Blenheim Gardens at its heart and the wealth of small independent businesses in the town.  It is felt though that Minehead is currently undersold, when added to the future for retail which is by no means secure in the face of online shopping and with Local Authority cuts mean that the public purse can no longer fund marketing and promotion as it did in the past.
SO WHY A Business Improvement District (BID)?  A BID Scheme Is An Innovative Way For Businesses, Like Yours, To Work Together To Design, Plan, Manage, Deliver And Pay For A Business Plan That Reflects Your Priorities To Take Minehead Forward Over The Next 5 Years. As a business owner in Minehead you know better than anyone else what needs to be done to improve the trading environment in the town.  You have told us what you think should be the priorities during the consultation process and the business plan we have created reflects those priorities. Now the BID has been voted on and approved the BID Company managed by 8 Directors voted by businesses in the town will aim to deliver those priorities.
OUR MINEHEAD BID PRIORITIES 2018 - 2023
EVENTS – ‘Let’s put the buzz back into Minehead’ Within the first 3 years Minehead BID will introduce an annual event to raise the profile of Minehead as a destination and attract footfall from the region and beyond. This could include for example, a Vintage weekend – turning back the clock to Minehead’s heyday as a holiday resort in the 50’s or a high-profile themed festival. Enhance the Christmas Experience in Minehead. Enhance, develop and deliver an annual programme of events for the BID area throughout the year. This will be done independently by the BID and also in collaboration with other organisations by supporting and piggybacking on existing events to make them more effective and relevant to all BID businesses. These events will include the key trading times of the year, as well as seeking opportunities to drive footfall at quieter times e.g. night markets, themed events, trails and competitions. Enhance customer experience of the BID area through a range of quality street entertainments and activities. Develop a coordinated programme of all activities in the town so that customers can find all the information in one place. MARKETING – ‘Let’s shout about Minehead and its wonderful assets’ Minehead BID will develop an effective promotional plan that delivers a range of effective quality campaigns that visibly raise the profile and awareness of the BID area across the region and generates an increase in footfall. Prioritise the use of digital marketing as a means of promotion and communication through: Contributing content to a comprehensive Minehead website for consumers, giving full information about Minehead events, offers, activities and a discounted, enhanced listing in a directory of all BID businesses, to include pop-up webpages for all BID members. Businesses outside the BID area will also be able to buy a listing at a commercial rate. Investigate the introduction of Wi-Fi across the BID area to ensure all digital platforms are available to customers to include BID members’ special offers delivered via a smartphone or other mobile devices. Active use of social media platforms to regularly engage with, and communicate to consumers Building up an e-mail database to communicate news, offers and events throughout the year. Working in partnership with the Enterprising Minehead project the BID will introduce a Customer Service training scheme to encourage first-rate customer service so customers feel welcome and encourage them to use the town rather than the Internet or competing destinations. Aim to achieve ‘Coach Friendly’ status for the town within the first 3 years of operation. To encourage coach companies to use Minehead as a first- choice destination in West Somerset. Work with professional agencies to support digital marketing with traditional promotional activities such as pro-active PR with the media and above and below-the-line PR.
Work more closely with Butlins, to maximise opportunities to increase customer activity in the town. Work with Local Authorities to improve the way-finding and signage around the BID area Work with commercial property agents to compile a promotional pack for potential investors and a ‘live’ list of premises available and match to potential occupiers. Provide statistical evidence to potential buyers and tenants potentially through the introduction of footfall cameras to measure the numbers of people using the town, car park usage figures, shopper trends etc. Look to introduce a parking initiative to encourage shoppers to extend the trading day, this will help both the retail and hospitality sectors. PUBLIC REALM – ‘Maintaining what we have and enhancing what we love’ Work with other partners to achieve a clean beach award for Minehead’s wonderful beach and shoreline to encourage residents and visitors to appreciate and enjoy a day at the seaside. Look to introduce a ‘quick response’ relationship with Local Authorities on environmental and maintenance issues to tidy up problem areas, remove graffiti and fly tipping. Dress the empty shop units with colourful vinyl installations. Install temporary art exhibitions and encourage pop-up shops and temporary uses for vacant shops. Look to increase the provision of public seating through joint purchasing with sponsors. Over the BID term working with partners to become a Britain in Bloom finalists. REDUCE COSTS FOR BID LEVY PAYERS BIDs also provide a great opportunity for businesses to reduce their costs by cooperating to negotiate better rates for utility bills, trade waste and insurance premiums. Minehead BID has a relatively small budget, limited resources and an ambitious delivery plan. It is important that the company works in partnership to deliver this scheme. It needs to be selective about the schemes it funds and supports. BID activities need to prove very tangible and evidence- based benefits for its members.  It is easy to be side -tracked into supporting initiatives that are not in the BID plan and are not necessarily of benefit to those who are paying the levy. The BID plan is the company’s blue print for delivery. It is the document by which the BID company will be judged. This will be extremely important when it comes to developing and canvassing for the next BID term. It is also important the BID is seen to be innovative and rather than just adding value to what has been delivered in the past. Communicating what has been done by the BID is critical, all too often BID activities get subsumed into “That’s what the council does”. The BID needs to ensure its brand is obvious and clear on all it does.  
The Minehead BID Plan pledges to:
FAQs
Have more questions? View our FAQ’s page here
HOW WILL THE BID BE MANAGED? The BID process was led by Minehead Chamber of Commerce in conjunction with West Somerset Council. Following the successful BID ballot in April 2018 a formal BID company was set up in July 2018 to implement and deliver the BID proposals. The managing Board of this company is made up of members of the participating businesses, and as with any Board, members were appointed or elected based on their skills and the contribution they can make to the company and the development of Minehead.
HOW WILL THE EXTRA SERVICES BE FUNDED? It will cost a very small % of your rateable value; the Minehead BID levy is set at 1.5%. Therefore if your business’ rateable value is £20,000 then you would pay an extra £300 per year. All this money will be ring-fenced to deliver the business plan, it will be used to encourage more funding to match it so the pot of money grows. Only businesses in Minehead with a rateable value in excess of £3,000 will be included in the scheme.
Rateable  value    £s per annm     £s per month   £s per week   £s per day   Rateable  Value   £ s Per year   £s per month   £s per week   £s per day   3000   45   3.75   0.86   0.12   5,000   75   6.25   1.44   0.20   10,000   150   12.50   2.88   0.40   15,000   225   18.75   4.32   0.60   20,000   300   26.00   5.72   0.80   50,000   750   62.50   14.40   2.00   75,000   1125   93.75   21.63   3.09   100,000   1,500   120.50   28.80   4.00   150,000   2,250   187.50   43.20   6.00   200,000   3,000   260.00   57.20   8.00   1,000,000   15,000   1875.00   288.00   40.00 Range £   Number of  premises   Total RV value £s   % RV   %  number   1.55m  - 3000   25   7,478,900.00   100   100             1.55m - 700,000   3   3,137,000.00   41.94%   1.19%   *<700,000 - 100,000   6   995,000.00   13.30%   2.38%   *<100,000 - 50,000   9   590,750.00   7.90%   3.57%   <50,000 - 25,000   16   763,250.00   10.21%   6.35%   <25,000 - 15,000   37   693,250.00   9.27%   14.68%   <15,000 - 7,500   76   774,500.00   10.36%   30.16%   7500 - 3000   105   525,150.00   7.02%   41.67%   Totals   252   7,478,900.00   100.00%   100.00%
Distribution of  rated premises by number and rateable value
Minehead BID levy set at 1.5%
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DEC 2018
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minehead
minehead MINEHEAD BID
WHY DOES MINEHEAD NEED A BID? Competition and challenges exist for a town such as Minehead. Minehead is a charming Edwardian seaside town located on the beautiful south west coastline at the start of the dramatic South West Coast Path. Home to a large Butlins Holiday Village situated about a mile from the town centre which attracts thousands of visitors a year. Minehead has strong assets and opportunities – its stunning mile–long seafront, pretty harbour, boating heritage combined with the charm of the town, its Edwardian and Victorian architecture, attractive Blenheim Gardens at its heart and the wealth of small independent businesses in the town.  It is felt though that Minehead is currently undersold, when added to the future for retail which is by no means secure in the face of online shopping and with Local Authority cuts mean that the public purse can no longer fund marketing and promotion as it did in the past.
OUR MINEHEAD BID PRIORITIES 2018 - 2023
EVENTS – ‘Let’s put the buzz back into Minehead’ Within the first 3 years Minehead BID will introduce an annual event to raise the profile of Minehead as a destination and attract footfall from the region and beyond. This could include for example, a Vintage weekend – turning back the clock to Minehead’s heyday as a holiday resort in the 50’s or a high-profile themed festival. Enhance the Christmas Experience in Minehead. Enhance, develop and deliver an annual programme of events for the BID area throughout the year. This will be done independently by the BID and also in collaboration with other organisations by supporting and piggybacking on existing events to make them more effective and relevant to all BID businesses. These events will include the key trading times of the year, as well as seeking opportunities to drive footfall at quieter times e.g. night markets, themed events, trails and competitions. Enhance customer experience of the BID area through a range of quality street entertainments and activities. Develop a coordinated programme of all activities in the town so that customers can find all the information in one place. MARKETING – ‘Let’s shout about Minehead and its wonderful assets’ Minehead BID will develop an effective promotional plan that delivers a range of effective quality campaigns that visibly raise the profile and awareness of the BID area across the region and generates an increase in footfall. Prioritise the use of digital marketing as a means of promotion and communication through: Contributing content to a comprehensive Minehead website for consumers, giving full information about Minehead events, offers, activities and a discounted, enhanced listing in a directory of all BID businesses, to include pop-up webpages for all BID members. Businesses outside the BID area will also be able to buy a listing at a commercial rate. Investigate the introduction of Wi-Fi across the BID area to ensure all digital platforms are available to customers to include BID members’ special offers delivered via a smartphone or other mobile devices. Active use of social media platforms to regularly engage with, and communicate to consumers Building up an e-mail database to communicate news, offers and events throughout the year. Working in partnership with the Enterprising Minehead project the BID will introduce a Customer Service training scheme to encourage first-rate customer service so customers feel welcome and encourage them to use the town rather than the Internet or competing destinations. Aim to achieve ‘Coach Friendly’ status for the town within the first 3 years of operation. To encourage coach companies to use Minehead as a first-choice destination in West Somerset. Work with professional agencies to support digital marketing with traditional promotional activities such as pro-active PR with the media and above and below-the- line PR. Work more closely with Butlins, to maximise opportunities to increase customer activity in the town. Work with Local Authorities to improve the way-finding and signage around the BID area Work with commercial property agents to compile a promotional pack for potential investors and a ‘live’ list of premises available and match to potential occupiers. Provide statistical evidence to potential buyers and tenants potentially through the introduction of footfall cameras to measure the numbers of people using the town, car park usage figures, shopper trends etc. Look to introduce a parking initiative to encourage shoppers to extend the trading day, this will help both the retail and hospitality sectors. PUBLIC REALM – ‘Maintaining what we have and enhancing what we love’ Work with other partners to achieve a clean beach award for Minehead’s wonderful beach and shoreline to encourage residents and visitors to appreciate and enjoy a day at the seaside. Look to introduce a ‘quick response’ relationship with Local Authorities on environmental and maintenance issues to tidy up problem areas, remove graffiti and fly tipping. Dress the empty shop units with colourful vinyl installations. Install temporary art exhibitions and encourage pop-up shops and temporary uses for vacant shops. Look to increase the provision of public seating through joint purchasing with sponsors. Over the BID term working with partners to become a Britain in Bloom finalists. REDUCE COSTS FOR BID LEVY PAYERS BIDs also provide a great opportunity for businesses to reduce their costs by cooperating to negotiate better rates for utility bills, trade waste and insurance premiums. Minehead BID has a relatively small budget, limited resources and an ambitious delivery plan. It is important that the company works in partnership to deliver this scheme. It needs to be selective about the schemes it funds and supports. BID activities need to prove very tangible and evidence- based benefits for its members.  It is easy to be side -tracked into supporting initiatives that are not in the BID plan and are not necessarily of benefit to those who are paying the levy. The BID plan is the company’s blue print for delivery. It is the document by which the BID company will be judged. This will be extremely important when it comes to developing and canvassing for the next BID term. It is also important the BID is seen to be innovative rather than just adding value to what has been delivered in the past. Communicating what has been done by the BID is critical. All too often BID activities get subsumed into “That’s what the council does”. The BID needs to ensure its brand is obvious and clear on all it does.  
The Minehead BID Plan pledges to:
FAQs
Have more questions? View our FAQ’s page here
HOW WILL THE BID BE MANAGED? The BID process was led by Minehead Chamber of Commerce in conjunction with West Somerset Council. Following the successful BID ballot in April 2018 a formal BID company was set up in July 2018 to implement and deliver the BID proposals. The managing Board of this company is made up of members of the participating businesses, and as with any Board, members were appointed or elected based on their skills and the contribution they can make to the company and the development of Minehead. HOW WILL THE EXTRA SERVICES BE FUNDED? It will cost a very small % of your rateable value; the Minehead BID levy is set at 1.5%. Therefore if your business’ rateable value is £20,000 then you would pay an extra £300 per year. All this money will be ring-fenced to deliver the business plan, it will be used to encourage more funding to match it so the pot of money grows. Only businesses in Minehead with a rateable value in excess of £3,000 will be included in the scheme.
Rateable  value    £s per annm     £s per month   £s per week   £s per day   Rateable  Value   £ s Per year   £s per month   £s per week   £s per day   3000   45   3.75   0.86   0.12   5,000   75   6.25   1.44   0.20   10,000   150   12.50   2.88   0.40   15,000   225   18.75   4.32   0.60   20,000   300   26.00   5.72   0.80   50,000   750   62.50   14.40   2.00   75,000   1125   93.75   21.63   3.09   100,000   1,500   120.50   28.80   4.00   150,000   2,250   187.50   43.20   6.00   200,000   3,000   260.00   57.20   8.00   1,000,000   15,000   1875.00   288.00   40.00 Range £   Number of  premises   Total RV value £s   % RV   %  number   1.55m  - 3000   25   7,478,900.00   100   100             1.55m - 700,000   3   3,137,000.00   41.94%   1.19%   *<700,000 - 100,000   6   995,000.00   13.30%   2.38%   *<100,000 - 50,000   9   590,750.00   7.90%   3.57%   <50,000 - 25,000   16   763,250.00   10.21%   6.35%   <25,000 - 15,000   37   693,250.00   9.27%   14.68%   <15,000 - 7,500   76   774,500.00   10.36%   30.16%   7500 - 3000   105   525,150.00   7.02%   41.67%   Totals   252   7,478,900.00   100.00%   100.00%
Please get in touch. This scheme will affect you, your business and Minehead Email: manager@mineheadbid.co.uk Address: Minehead BID PO Box 108 Minehead Somerset TA24 9DE
“Support the Minehead BID and improve our town”
Minehead BID levy set at 1.5%
Distribution of  rated premises by number and rateable value
VIEW
DEC 2018
VIEW
JUN 2019
VIEW
AUG 2019
bid   minehead NEWSLETTERS VIEW
NOV 2018
SO WHY A Business Improvement District (BID)?  A BID Scheme Is An Innovative Way For Businesses, Like Yours, To Work Together To Design, Plan, Manage, Deliver And Pay For A Business Plan That Reflects Your Priorities To Take Minehead Forward Over The Next 5 Years. As a business owner in Minehead you know better than anyone else what needs to be done to improve the trading environment in the town.  You have told us what you think should be the priorities during the consultation process and the business plan we have created reflects those priorities. Now the BID has been voted on and approved the BID Company managed by 8 Directors voted by businesses in the town will aim to deliver those priorities.
VIEW
APR 2019